Transport & logistics sector flyer
In collaboration with SAA Verzekeringen · 2025
For SAA Verzekeringen, I designed this trifold brochure as part of a corporate communication series. The goal was to present complex insurance information in a clear, structured, and approachable format.
I developed the layout in InDesign with attention to visual hierarchy, readability, and consistency with SAA's brand identity. The design uses a calm blue tone palette, icons for quick scanning, and clear spacing to guide the reader through the content.
This piece is part of a broader visual system aimed at making insurance communication more user-friendly and visually accessible.
Phishing Awareness Campaign Poster
In collaboration with SAA Verzekeringen · 2025
This poster was created as part of an internal awareness campaign for SAA Verzekeringen, aiming to educate employees and clients on how to recognize phishing attempts.
The concept plays visually with the metaphor of “getting hooked” — using stylized digital fish, a sharp hook, and an email icon to communicate risk in a direct but engaging way.
The vibrant, gradient-based color palette stands out in office environments while maintaining a professional tone. The design was optimized for print and digital screens, and supports broader efforts to strengthen cybersecurity awareness within the organization.
Business Class – Script & Communication Design
In collaboration with SAA Verzekeringen · Aired on RTL (2023–2024)
For this project, I developed the full communication script for SAA Verzekeringen’s televised appearance on Business Class with Harry Mens. Working directly with the former CEO, I translated complex insurance topics into clear, conversational Q&A — tailored to the tone of the program and the broader audience.
My role included content development, structure, internal feedback rounds, and final delivery to RTL. Alongside the written material, I also designed a visual breakdown of the process for documentation and internal presentation.
This project reflects my ability to work across strategy, tone-of-voice, and corporate clarity — where storytelling meets professional positioning.
